Claudia Erixon
Hi,
For the last 3 years I’ve helped impact-driven startups and nonprofit think tanks to reach, inform and convert their best audience. I bring a human-centred and creative focus to my marketing from my background in retail customer service and the arts, and I’m actively developing my data and performance marketing skills.
I'm Claudia, a marketer
and comms professional.
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By the Numbers
7
years experience
3
Skilled
Volunteer Roles
3
6
Key Experience
Marketing and Communications Officer
Alt. Leather
Communications Coordinator; Intern
Material Innovation Initiative
organisational cultures experienced
3
in marketing & comms
4
in customer service
1
in 4th active year
Worked remotely with teams across
continents
2025
2023-2024
My Skills
I focus on content‑led digital marketing across social, reports, email and web in order to create measurable growth through repeatable systems and clear narratives tied to defined organisational goals.
I love to think strategically about branding and storytelling and pair that with straightforward analytics in order to prioritise the right messages and focus efforts where they convert.
Tools and Systems
CRMs
Experience in basic management of CRM systems (HubSpot, Copper) for high-growth startups, supporting data integrity and lead nurturing.
Graphic Design & Video
Proficient in creating high-impact visual assets, including social graphics and data visualisations. (Canva). Good general video editing skills.
Website & CMS
Expertise in content and basic backend management in WordPress.
Social & Email
Strong understanding of Instagram, LinkedIn, YouTube and email marketing platforms for audience growth and engagement.
Social Media Scheduling
Experienced at establishing social media scheduling calendar & content production workflow (Buffer, Asana).
Performance Tracking
Experience in managing campaign metrics (Google Sheets) and KPIs to inform ROI-driven marketing strategies.
Selected Results
Platform Growth
Grew Instagram audience by +151% and LinkedIn by +96% for early-stage startup through targeted content-led campaigns.
Metrics tied to defined business goals and performance tracking.
Email Acquisition
Increased email subscribers by +170% through strategic content-led campaigns and drip sequences.
Building a consistent brand voice and messaging in collaboration with the founder.
Media Reach
Contributed to reports with 3,000+ downloads and 656M+ media reach across digital channels.
Maximising the value of research and meeting the organisational mission.
Industry Impact
Supported think-tank communications that sparked $2.31B investments in next-gen materials industry.
Translating research into investor-inclined narratives that supported industry momentum.
Claudia was an absolute pleasure to work with and I would hire her again in a second. What was especially notable about her work is her ability to think a few steps ahead, predict potential issues, and develop a plan accordingly. She truly took ownership pf her projects: understanding the end goals and developing and executing plans with extreme thoughtfulness.
Founder and CEO, Material Innovation Initiative
Nicole Rawling
One of [Claudia's] strengths was her ability to take complex and often highly technical subject matter and translate it into clear, engaging content for a range of audiences. She consistently approached her work with professionalism, took ownership of her projects, and could be relied upon to deliver high-quality work to a high standard. Beyond her technical skills, Claudia was thoughtful, proactive and a pleasure to work with. She was always willing to take on new challenges and approached them with curiosity and care. I particularly enjoyed how open and enthusiastic she would be to take on new tasks and learn new skills in order to effectively deliver in her role. I wouldn't hesitate to recommend her to any organisation looking for a strong communicator who combines strategic thinking with excellent execution.
Founder and CEO, reeal
Stephanie Jaczniakowska-McGirr
Claudia was an absolute pleasure to work with and I would hire her again in a second. What was especially notable about her work is her ability to think a few steps ahead, predict potential issues, and develop a plan accordingly. She truly took ownership pf her projects: understanding the end goals and developing and executing plans with extreme thoughtfulness.
Founder and CEO, Material Innovation Initiative
Nicole Rawling
One of [Claudia's] strengths was her ability to take complex and often highly technical subject matter and translate it into clear, engaging content for a range of audiences. She consistently approached her work with professionalism, took ownership of her projects, and could be relied upon to deliver high-quality work to a high standard. Beyond her technical skills, Claudia was thoughtful, proactive and a pleasure to work with. She was always willing to take on new challenges and approached them with curiosity and care. I particularly enjoyed how open and enthusiastic she would be to take on new tasks and learn new skills in order to effectively deliver in her role. I wouldn't hesitate to recommend her to any organisation looking for a strong communicator who combines strategic thinking with excellent execution.
Founder and CEO, reeal
Stephanie Jaczniakowska-McGirr
Claudia brings a rare combination of intellectual curiosity and practical drive, always eager to learn, quick to propose thoughtful solutions, and genuinely approachable. Her ability to anticipate challenges as opportunities made a tangible difference in every project we collaborated on.
Camilla Souza
Operations Consultant
Claudia brought strong skills across a range of communications tasks, from designing social media content and infographics to copy-editing and report writing. I would not hesitate to recommend working with Claudia to anyone looking for a capable and dedicated comms or marketing professional.
Léa Guttmann
Monitoring, Evaluation, and Learning (MEL) Lead, Shrimp Welfare Project
Claudia is extremely capable and I am able to relax when Claudia is supporting one of our events because I know that I can trust her to do what is needed, and to do it well. She often goes beyond what is required of her role to proactively seek improvements to processes, providing detailed and insightful feedback on things that we can improve. She is able to learn new skills and has become very familiar with both our online and in-person event support roles, excelling in both, and working in a way that is contextually aware and consonant with our charitable ethos and aims. Her communication skills are excellent, whether with our event participants, our teachers, or with Gaia House staff, and I have always found her to be calm, considered, warm and personable.
Andrew Bellamy
Online Programme Manager, Gaia House
Claudia brings a rare combination of intellectual curiosity and practical drive, always eager to learn, quick to propose thoughtful solutions, and genuinely approachable. Her ability to anticipate challenges as opportunities made a tangible difference in every project we collaborated on.
Camilla Souza
Operations Consultant
Claudia brought strong skills across a range of communications tasks, from designing social media content and infographics to copy-editing and report writing. I would not hesitate to recommend working with Claudia to anyone looking for a capable and dedicated comms or marketing professional.
Léa Guttmann
Monitoring, Evaluation, and Learning (MEL) Lead, Shrimp Welfare Project